IBM Unica Campaign Training

Become a Database Marketing Specialist
learn IBM Unica Campaign Basics, Data Selection and Manipulation, Data Refinement and Output with a real-world project.

What’s covered in the Unica Campaign Training

IBM Unica Campaign Training Online CourseStars_Resize4.5 (41 ratings) 121 students enrolled

  • IBM Unica Campaign Basics: Campaign Concepts and Terminology, Navigating Around the Unica Campaign Interface, creating a Folder & Sub Folder & Creating a campaign,
  • Data Selection and Manipulation: Creating a Flowchart, The Select Process, Strategic Segments, The Merge Process, Building Queries with Unica Macros, Building Queries with User Variables, Running Flowcharts, Table Mapping
  • Data Refinement and Output: The Audience Process, The Extract Process, Scheduling Flowcharts, Call List /Mail List/Contact History/Response History
  • IBM Campaign: Project in Financial Services domain

Why will Unica Campaign Analyst be a sought-after job in the industry?

  • IBM Unica Campaign enables corporates to create and manage sophisticated marketing campaigns across various outbound channels – Email, SMS, Call Center. Working knowledge of Unica will help you to get into marketing/communication or marketing automation teams as a Database Marketing Analyst
  • Specialist of Unica products are able to implement global brand strategy leading to higher consumer engagement and world-classs consumer experience
  • Ecommerce companies or online marketplaces have largest digital database of target users. There has been increasing requirement of professionals who have worked or have thorough understanding of the tool. Starting salary for a Database Marketing Analyst is $80,000 per year.

IBM Unica Campaign Training

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Course Curriculum

  • The Unica 9 Suite – (6:47)
  • Campaign Concepts and Terminology – (7:40)
  • Navigating Around the Unica Campaign Interface – (3:22)
  • Creating a Folder And Sub Folder And Creating a campaign – (8:46)
  • Creating a Flowchart – (4:34)
  • The Select Process – (9:24)
  • Strategic Segments, Defination and Use and Associating segment with campaigns – (5:11)
  • The Merge Process – (8:40)
  • Building Queries With Unica Macros – (6:08)
  • Building Queries With User Variables – (10:38)
  • The Segment Process – (11:15)
  • The Sample Process – (5:52)
  • Running Flowcharts – (3:43)
  • Using Flowcharts Templates – (5:17)
  • The Snapshot Process – (11:00)
  • Table Mapping – (10:52)
  • The Audience Process – (8:43)
  • The Extract Process – (4:34)
  • Scheduling Flowcharts – (4:12)
  • Call List, Mail List, Contact History, Response History – (11:57)
  • Campaign all in one – (30:58)
  • IBM Unica Marketing Operations Terminology Processes, Tools, and Objects Defined – (4:46)
  • Marketing Operation Tool Overview – (5:47)
  • Adding a Plan, Linking a Program to a Plan, Starting a Plan – (3:49)
  • Adding Attachments to a Plan and Accessing, viewing plans – (3:23)
  • Viewing Programs Adding Programs Program Maintenance – (2:17)
  • Adding New Projects Grids and List Views – (2:36)
  • Changing Project Status – (2:04)
  • Campaign Projects – (3:13)
  • Importing Metrics from IBM Unica Campaign to IBM Unica Marketing Operations – (1:30)
  • Project Details – (5:13)
  • Configuring Alerts and Messages – (3:25)
  • Viewing and Responding to Alerts – (2:55)
  • Adding and Editing Workflow Tasks, Approval Tasks, and Workflow Stages, Flowchart view – (4:02)
  • Working with Marketing objects and working with people and teams tasks – (3:44)
  • Creating Approvals and Setting the Approval Status and Responding – (4:42)
  • Calendar in Plan, Program, and Project Views, Timeline administrative settings – (1:42)
  • Setting System-wide Non-work Dates and Personalization options Searching – (2:07)
  • Reports Available from the Analytics Menu and Analysis – (1:54)

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Frequently Ask Questions

What do you get in the course?

  • An accelerated, Practical approached Tutorials to teach you Skill needed to compete in competitive work environment
  • Access to all IBM Unica Campaign Training video tutorials 24 x 7 – learn Unica online from anywhere
  • A 30-day money-back guarantee (we want you to be 100% satisfied with our IBM Unica Campaign Training Training)
  • How do I enroll for the IBM Unica Campaign Training training online?

    You can enroll for this IBM Unica Campaign Training training online by just a click on Enroll Now button Payments can be made using any of the following options and receipts of the same will be issued to the candidate automatically via email.

  • Visa/Master Card credit card
  • Through PayPal
  • How much time required to complete IBM Unica Campaign Training Training?

    This is a fast-paced, lean IBM Unica Campaign Training training program of about 3 hours with videos from basics to Advanced Tutorials. Watch the preview of videos get a flavor the program’s uniqueness and relevance. An online course may not be your first preference. But I promise this – After watching 3 videos, this course will give a tough fight to your usual classroom Training.

    What if I’m unhappy with my online course? Do I get a refund?

    We have created these videos after spending a lot of time in research and recording. We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. To know more please read our Refund Policy. If you just want to get to know the flavour of the course, you click on any one of the tutorials

    What do you get in the course?

    These video tutorials are created in a high-quality. Apart from recording, most of the time has gone into research on business cases and interacting with 1000s of learners in training program at corporates. As we continue to update this course, you might face issues or difficulties – may be on the course or in your work scenario. You may want to use our Help support system and make the most of this course.

    What will I be able to do after completing this tutorials?

    ✓ You own everything. It’s self-hosted. You control the privacy and what you do with the data. You don’t have to share it with Google
    ✓ If you forgot to track data in the past, you can with some effort recreate it
    ✓ Unlike Google Analytics, IBM Unica Campaign Training isn’t being targeted by traffic-faking bots so you’re more likely to get reliable data from IBM Unica Campaign Training
    ✓ There is no sampling of data. IBM Unica Campaign Training always report all of your data and will not filter out some. There is no data limit with IBM Unica Campaign Training
    ✓ You can define more goals, variables