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IBM Unica Campaign Online Course contains the basic concept and terminologies for creating a campaign. For the process of Data Selection and Manipulation procedure that includes creating a flowchart, building queries, Table Mapping is also included in this course. This course will help you to move forward in your career of becoming a Data Analyst by building skills in data science and data visualization.
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This IBM Unica Campaign Online Course includes all the essential aspect to create a successful marketing campaign. The following gives the short glimpse of the details and inclusions of this IBM Unica Campaign Online Course:
IBM Unica Campaign Online Course is designed for Analysts, Marketers and any corporate to create and manage sophisticated marketing campaign across various channels – Emails, SMS, Call Centers.
IBM Unica Campaign Online Course consists of the knowledge of marketing campaign basics of IBM Unica. It consists of the deep understanding of concepts and terminologies used in the IBM Unica Campaign Online Course, including navigation and ultimately creating a campaign.
This course consists of the process of data selection and manipulation by creating flowcharts, building queries with Macros and user variables. To achieve data selection and manipulation, it involves various operations such as select, segment, merges, sample, snapshot and finally, Table Mapping.
The data is then refined by the Audience and extract process to create a sophisticated campaign.
⇒ IBM Unica Campaign Basics
⇒ Data Selection and Manipulation
⇒ Data Refinement and Output
⇒ IBM campaign
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