Top 10 Best Practices – Effective email subject lines

One of my clients recently asked if I had any good write-up on best practices on how to write professional & effective email subject lines. I was surprised and I thought who would need a write-up or a guideline on a topic as simple as writing effective email subject lines. I mean, did we ever went through any tutorial to learn how to play a PC game (popular in late 1990’s and early 2000)! However, upon closer observation, I realized that professionals are too busy with their work, and hence, are more concerned with the email body text rather than subject lines. So I started researching on “reading psychology”. With some A/B testing and my past experience, I compiled a list of “Before vs. After” effective email subject lines to help you decide best. A quick 2-mins read would help brush up some important user-friendly practices.

You can also watch video tutorial on Writing Concise Subject Line for Emails

Tip #1 – Use reference tags (person’s name)

Before: Fwd: CV for Job After: CV – Marketing Manager [reference: Rishikesh Mehta] Tip #2 – Use reference tags (importance status) Before: March 2016 Travel Cost Approval Pending After: March 2016 Travel Cost Approval Pending [Important] Emails may also be sent to 3rd parties who may not use Outlook. Hence, adding status tags and version name can add to the clarity in communication. Example: Send Budget 2016-17 v3.0 [URGENT]

Tip #3 – Use reference tags (end of mail)

Very often, you access email on the move, esp. on Mobile Smartphones. Simple messages which require an acknowledgment can be framed like this: Example: PitchBook v3.0 received [eom] where eom> refers to “end of mail”. This tells the reader that there is no need to read the body of the text.

Tip #4: Follow up emails wrongly sent earlier Example:

Budget 2016-17 v3.0 resent [Ignore Previous]

Tip #5: Indicate timeline

Before: New Tariff Chart After: New Tariff Chart pan India – effective 1 June 2016 Before: Excel Training After: Invitation: Excel Training – Mumbai – 25 April 2016

Click here to join our new Outlook Ninja course.

Tip #6: Indicate response type Before:

Social Media Strategy Meeting After: Request for Meeting – Social Media Strategy – Thursday Other examples: – Invitation: Excel Training – Mumbai – 25 April 2016 – Approval needed: 3 days casual leave next week – Invoice Copy attached – March 2016 dispatch [for records]

Tip #7: Reminders & Follow-up

– Reminder: March 2016 Travel Cost Approval Pending – Sent again: March 2016 Travel Cost Approval Pending

Tip #8: Sending Attachments (version no. with tag)

– Travel Requisition Form attached v5.2 – Travel Budget 2016-17 [attachment]

Tip #9: Use correct spelling to enhance searchability

Before: Social Media Strategy Meeting After: Social Media Strategy Meeting

Click here to join our exciting free online courses and get regular updates on MS Office tricks.

Tip #10: Obvious Dont’s (CAPS and fillers)

– REMINDER: MARCH 2016 TRAVEL COST APPROVAL PENDING – It was nice to meet you – Hi NB – Our latest course on “Outlook Ninja: Tips and Tricks” has been released.

Related Tutorials

Delete Duplicate in Excel or Remove Duplicate in Excel
November 9, 2018
Excel Formulas PDF
September 6, 2018
How To Lock Cells in Excel | Unprotect Excel
August 13, 2018
4x Faster at Excel
August 6, 2018
Separate Content of One Excel Cells into Separate Columns
August 3, 2018
How to Transpose Excel Columns to Rows | Paste Special Method
July 26, 2018
How to create sparklines in Excel
July 19, 2018
AutoSum in Excel with Shortcut
July 17, 2018
OFFSET Function in Excel
July 6, 2018
Strikethrough Shortcut in Excel & Word
July 4, 2018
INDIRECT Function with SUM, MAX, MIN & Independent Cell Value
June 29, 2018
Pivot Table Slicers In Excel
June 12, 2018
How to Split Cells in Excel using Text to Column
June 7, 2018
How to Wrap Text in Excel Automatically and Manually
June 6, 2018
How to Hide/Unhide Column in Excel
June 5, 2018
Highlight row based on cell value
June 4, 2018
Learn how to remove blank cells in Excel
June 3, 2018
How to Group Numbers, Dates & Text in Pivot table in Excel
June 1, 2018
5 Powerful Tricks to Format cells in Excel
May 31, 2018
Insert a Picture into a Cell in Excel
May 25, 2018
What is ISFORMULA Function and FORMULATEXT Function
May 21, 2018
How to Use SUBSTITUTE Function
May 21, 2018
Excel Quartile Function in Excel
May 8, 2018
How to use the Excel PERCENTILE function
May 7, 2018
Insert or Type degree symbol in Excel with Autocorrect Feature
May 7, 2018
25% Discount
No prize
All Courses at $200
Almost!
10% Discount
Free Ebook
No Prize
No luck today
Almost!
50% Discount
No prize
80% Discount
Get a chance to boost your knowledge!
Use this coupon code for any course that you wish for. 
Our in-house rules:
  • You can choose any course & redeem coupon
  • If you find any difficulty, mail us on [email protected]
  • Wheel Spin will end soon
  • Coupon code can be applied within 2 days.