Your mind is set, the commitment is made, the budget has been allocated and you think that hiring a good web designer is the only next milestone you need to cross before your very own business website is up and running….. Wrong!!
You are in for a big surprise as you realize that there are hundreds of things that need to be looked into before your business owns a website or rather a successful website. Here are some essential things to make sure when you are making a website for your business:
A hard hitting home page:
When a visitor enters your website, you have precious few seconds to make an impression on him. In order to make those critical first seconds count, your home page should be well framed. Make sure your home page has a prominent tagline, user-friendly interface, easy navigation, attractive layout, clear contents and a quick idea of your product or services.
Invest in a reputed hosting service:
Your hosting company should have a good reputation, credible and impressive customer feedback, and should assure you of prompt technical support. A low-quality hosting service may be easy in your pocket but later, when the hosting service goes down, so does your website.
Search Engine Optimization:
Your customers need to know that you exist. Include keyword phrases and terms your customers are likely to google when they are looking for something related to your field. Try linking your site to other sites as links help crawlers find your site and give you greater visibility in search engines.
Security for your visitors:
Your visitors place their personal information in your trust through the feedback forms. Make sure that their information is well secured.
Easily identifiable domain name:
Users are more likely to remember common domain names that end with .com or .in or .co.in extensions. Your domain name should be short, easy to remember and tell people what to expect from your website.
Compatibility with common browsers:
Your website should work across browsers. This means that you should cross check your website in different browsers and ensure that it works perfectly. The most popular browsers to check are Internet Explorer, Firefox, Safari, Chrome, Opera and also check for compatibility with various mobile browsers.
Use affiliates to promote your website:
Affiliates post a link on their website leading to yours and encourage their contacts to do business with you. If you are interested in affiliate marketing you need to plan ahead, work on who would be your affiliates and incorporate relevant codes while your site is being designed.
The people who are truly interested in doing business with you will be more impressed by your content than your design. You get only seconds to impress your first time visitor and keep him interested. A clean and simple design will not only minimize your loading time but will also ensure that your visitor can conveniently find what he is looking for.
Your website should be compatible with mobiles:
With the smartphones flooding the market, more than 50% of people use their phones to browse the internet. If your website does not run successfully on phones and tablets, rest assured you have just lost some of your potential customers to your competition.
Make use of Analytics tool:
Use of tools like:
Google Analytics, Mint and StatCounter to measure and check the performance of your website would be of great value. They help you track daily unique hits, monthly page views and browser statistics, which in turn help you in making necessary changes and improving there on.
Add a sitemap:
When you add a sitemap.xml file to your root directory, the file points crawlers to all the pages on your website. This ensures that your website is easily indexed by all the major search engines.
Content, Content and Content:
Lastly, however, well your site may be designed, whatever you do to optimize search engines, whichever affiliates may provide links to your website, it is ultimately your content which matters and which draws your customers. Provide high quality, well researched and information rich content on your website.